Traveloka has unveiled its inaugural SEA Index for Q2 2026, highlighting a shift in Southeast Asian travel habits towards longer stays and a preference for the region's beaches. The index, based on Traveloka's booking and search data from Indonesia, Malaysia, Singapore, Thailand, and Vietnam, reveals that travellers are not only venturing further but also investing in richer experiences.

The report shows a significant rise in domestic beach tourism, with Vietnam's Phú Quốc and Thailand's Krabi emerging as top destinations. Phú Quốc achieved a perfect Demand Score of 100, indicating the fastest year-on-year booking growth.

Key findings indicate that travellers are opting for longer trips, with Malaysian visitors extending their Bali stays from 2.3 to 2.7 nights. Vietnamese tourists in Bangkok also increased their stays from 3.2 to 3.6 nights. This trend reflects a shift towards making each trip more meaningful, with a focus on accommodation and experiences.

East Asia remains a popular outbound destination, with cities like Osaka, Seoul, Shanghai, and Taipei showing strong growth across all Southeast Asian markets. Additionally, China's second cities, including Chengdu and Shenzhen, are gaining traction due to improved access and visa arrangements.

Traveloka's VP of Product Accommodation, Umang Choudhary, noted, "The first Traveloka SEA Index reveals a Southeast Asian traveller who is more confident and more curious than ever, willing to go further, stay longer, and invest in the experiences that make a trip memorable."

As Southeast Asia continues to embrace its own coastal attractions, the region's travel dynamics are set to evolve further, offering new opportunities for both domestic and international tourism.

This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.