TravelSky and ATPCO have announced that China’s largest GDS signed a five-year deal for both ATPCO’s pricing and shopping content.
TravelSky is currently testing all three rich content types; amenities, universal ticket attributes (UTAs), and universal product attributes (UPAs) and plans to integrate Amenities first into its OpenSearch airfare search engine to modernize and enhance its flight shopping display. TravelSky will work closely with ATPCO’s Retailing Solutions team and continue testing to determine customer preferences.
“E-commerce is the future of selling in the Chinese market”
Amenities provide at-a-glance information about flight features while UPAs provide relevant media to describe an airline’s product and services by aircraft type, cabin, time of day, and more. UTAs provide easy-to-understand benefits and restrictions, like cancellation, refundability and boarding priority by fare.
“TravelSky understands that e-commerce is the future of selling in the Chinese market, and we want to serve our customers with a richer experience through Routehappy rich content that ATPCO provides alongside its trusted fares and rules data,” said Qiongwei Sun, deputy general manager of airline business at TravelSky. “With simple API integrations, we are able to give our flight shoppers a next-generation purchasing experience with deeper information about the ticket and product attributes related to the flight they are searching, translated in either traditional or simplified Chinese.”
“Chinese consumers get to say “ni hao” to modern flight shopping”
ATPCO has a rich history with TravelSky dating back more than 10 years, first partnering with ATPCO to open the North Asia Fares Support office, which helped onboard more than 20 Chinese carriers to distribute fare data via ATPCO. ATPCO then provided consultancy services as TravelSky began its journey to build an agency pricing engine five years ago. The new agreement will see TravelSky get all its pricing and retailing content from one source, making integration much easier.
“It’s an exciting new chapter of our partnership with TravelSky, going beyond ATPCO’s integral pricing data to integrate Routehappy Rich Content and fundamentally enhance the shopping experience for over a billion potential customers in China,” said Robert Albert, executive vice president of retailing at ATPCO. “The differentiation of airline products is a worldwide trend and it’s transforming our industry forever. Now, for the first time, Chinese consumers get to say ‘ni hao’ to modern flight shopping.”