Disney World, going on safari and Lapland top family bucket list

UK parents’ ultimate wish is to take their families to Disney World. Research from Sainsbury’s Bank Travel Insurance reveals parents are creating new family bucket lists – a list of dream experiences – which they wish to complete together.

Once-in-a-lifetime holidays top the bucket lists for families. Disney World (33%), going on a safari (24%) and trips to Lapland to visit Father Christmas (23%) are the experiences parents most want to give their children.

Karen Hogg, head of travel insurance at Sainsbury’s Bank said: “Holidays and taking part in a dream experience are clearly a top priority for UK families. That’s why travelling safely and ensuring you’ve got good quality travel insurance is a key consideration before embarking on a trip of a lifetime.”

Other popular wish-list experiences include diving in the Great Barrier Reef (14%), sailing down the Ganges (9%) and appearing on a TV show (9%), demonstrating the wide variety of ambitions that British parents have for their families.

The study shows that bucket lists are very important as three quarters (75%) of parents have a list of dream experiences for their families. However, having children does change what is on bucket lists for almost half (44%) of parents. Mums and dads are more safety conscious as almost a quarter (24%) of parents would now choose safer experiences for their bucket lists. The cost is also a priority for families as nearly a fifth (19%) consider cheaper activities.

The study also reveals that one in six (16%) parents wish to give their children experiences they never had. Parents also like to put their children first with almost one in five (19%) choosing experiences their children will enjoy more.

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