Launching at a pivotal moment in travel, as consumers worldwide continue to embrace the convenience and instant gratification of online travel planning, Upgrading.cc gives travellers the ability to secure their desired hotel upgrades prior to arrival, and on their own terms. This allows hotel and service apartment partners an opportunity to upsell at no investment.
As improvements in the check-in process continue, the amount of face-time interaction with guests is drastically decreasing, making it increasingly challenging to offer and secure upselling options. Upgrading.cc is thus stepping in with a smart-tech solution that will help hotels and service apartments sustain positive growth in revenue per available room (RevPAR) in an era when Average Daily Rates are relatively suppressed by a price-sensitive marketplace.
Special access
Set to launch in the third quarter of 2018, Upgrading.cc will be an online platform for guests to gain access to ‘Three-in-One’ upgrading options and exclusive promotions offered by the hotels and service apartments they have reservations for, including upgrades to higher room categories, lounge access or special room and suite promotions for weekdays and weekends.
For hoteliers, Upgrading.cc is a welcome leap towards leveraging tech and data analytics in upselling and a golden opportunity to unlock potential up-selling revenue gains of 40 to 90%. There will be three tiers of partnership: ‘Tall’ and ‘Grande’, as well as a ‘Venti’ category for hospitality chains.
All categories allow partners to offer interested guests upgrading options from the time of their booking, with reminders three days and then 24 hours before check-in. ‘Grande’ partners will enjoy the benefit of having automated alerts sent by Upgrading.cc to eligible guests.
Equally important, Upgrading.cc enables a service that streamlines business processes and reduces operating costs alongside the advantage of having greater control over a key aspect of revenue optimisation.
As an intelligent data platform that integrates a unique dynamic pricing application, thanks to its Tier System feature, Upgrading.cc gives partners greater control and flexibility in achieving their desired RevPAR gains. Essentially, hotel and service apartment partners are able to increase RevPAR via shifting upselling online through an intelligent cost-per-booking model that can be directly controlled by revenue managers.
Founder and CEO Cetin Sekercioglu, with a career spanning 12 countries in four continents is known for pioneering innovative products and services. These include digitising food and beverage loyalty programmes and Bookers' Club, the online platform for idea sharing, and introducing the first in-room delivery robotic technology in Asia Pacific.
"Easy-to-use, real-time upgrading solutions to guests prior to their arrival"
“Our technology provides easy-to-use, real-time upgrading solutions to guests prior to their arrival. Equally important, it enables our hotel and service apartment partners to optimise revenue opportunities that would otherwise have been left untapped,” said Sekercioglu. “In this way, the Upgrading.cc platform brings unprecedented benefits to all parties in the travel industry.”
