Supporting the government’s efforts to strengthen the country during crises, VFS Global, the world’s largest visa outsourcing and technology services specialist for governments and diplomatic missions worldwide, made a conscious decision of donating meals to the less fortunate people in the UAE through the 10 Million Meals initiative.
Instead of customary hampers, the donation was the company’s way of giving a meaningful gift on Eid to its business partners. Described as the ‘nation’s biggest community campaign’, 10 Million Meals was launched under the umbrella of the Mohammed bin Rashid Al Maktoum Global Initiatives in response to the COVID-19 pandemic.
The initiative aims at reaching out to vulnerable individuals and families in the UAE by providing them with food parcels.
Peter Brun, chief communications officer who spearheads CSR initiatives at VFS Global said: “The health crisis has caused multiple economic and social repercussions. Food is a basic necessity and no one should be deprived of it. Our contribution to the 10 Million Meals programme is a simple way for us to expand our support for the community. We aim to symbolise kindness and thoughtfulness through our contribution as we celebrate this Eid season with our partners.”