The Australian Travel Industry Association (ATIA) has announced that Viking will return as the major sponsor for the 2026 National Travel Industry Awards (NTIA) Finalist Celebration. Scheduled for 9 October, this event will serve as the opening celebration of the NTIAs, offering finalists a chance to connect and celebrate their achievements before the gala dinner the following evening.
The Finalist Celebration is a key part of the NTIA experience, providing a relaxed environment for travel agents, tour operators, and industry professionals to network and share their stories. Viking's continued sponsorship marks its fourth consecutive year supporting the event, reinforcing its commitment to Australia's travel trade.
Michelle Black, Viking's Managing Director, expressed enthusiasm about the sponsorship, stating, “We’re looking forward to returning as the major sponsor for the NITA Finalist Celebration. It’s a great opportunity for finalists to connect with one another ahead of the NTIA Gala Dinner, and we’re proud to bring a sense of community and camaraderie to the NTIA weekend for the fourth year.”
Dean Long, CEO of ATIA, highlighted the importance of Viking's support, saying, “We’re delighted to welcome Viking back as the major sponsor for the 2026 NTIA Finalist Celebration. The support of Viking is essential to the heart of the NTIAs: an atmosphere of celebration and anticipation.”
The NTIA Finalist Celebration continues to be a favourite among attendees, offering a unique opportunity to recognise the dedication and professionalism of those in the travel industry
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