Virgin Atlantic has announced the appointment of Alex Alexander as its new Chief Digital & Information Officer (CDIO), effective from 13 April 2026. Alexander, who brings over 20 years of experience in aviation, retail, and AI-driven digital platforms, will lead the airline's digital transformation efforts as it continues to enhance its position as a premium, long-haul carrier.

Alexander's extensive background includes roles such as Group Chief Technology Officer at Emirates Group and Group Chief Product & Technology Officer at Adevinta. His expertise will be pivotal as Virgin Atlantic aims to leverage technology and AI to improve customer experience, operational excellence, and revenue opportunities. The airline has recently launched a new app integrating with Virgin Atlantic Concierge, an AI-powered travel planning companion.

Corneel Koster, CEO of Virgin Atlantic, expressed enthusiasm about Alexander's appointment, stating, "We're excited to welcome Alex as we step up efforts to deliver a seamless digital experience to our customers and our people."

Alexander himself commented on the opportunity, saying, "Innovation is firmly in the DNA of Virgin Atlantic and I'm delighted to join such an iconic brand."

Nick Diesel, who served as interim CDIO, will resume his role as Managing Director of Virgin Atlantic Cargo from 1 June.

Virgin Atlantic, founded by Sir Richard Branson in 1984, continues to invest in cutting-edge technology to maintain its reputation for innovation and customer service. The airline's commitment to sustainability and a young, fuel-efficient fleet further underscores its forward-thinking approach

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