Virgin Voyages has reintroduced its Status Match programme, offering travel agents, known as First Mates, a unique opportunity to convert their clients' loyalty status from more than 35 airlines, hotels, and cruise lines to the Virgin Voyages Sailing Club. This initiative allows guests, referred to as Sailors, to enjoy exclusive benefits on their next eligible voyage.

Once their loyalty status is verified, Sailors will receive "Blue Extras," which include a complimentary bag of laundry, one speciality coffee per day, an invitation to an exclusive cocktail event, and dedicated Sailing Club Sailor Services support. Travellers can submit their loyalty status for review between 24 September and 31 October and must book their Virgin Voyages sailing by 31 October 2026.

SJ Walker, Virgin Voyages’ UK director of sales, highlighted the programme's potential: “Status Match gives agents a brilliant reason to start a conversation with well-travelled customers, who already enjoy loyalty benefits elsewhere, and show them what they can unlock by trying Virgin Voyages for the first time.”

The Status Match programme complements Virgin Voyages' current offer, which includes an instant saving of up to £750 and 70% off the second Sailor on new bookings made until 2 November 2026. Additionally, First Mates can earn £10 on all bookings made during September, with select Caribbean voyages of 10 nights or more offering £50 per booking.

Virgin Voyages, founded by Sir Richard Branson, is renowned for its adult-only cruises and has been recognised as the best cruise line in Travel + Leisure’s World’s Best Awards for four consecutive years.

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