With high demand for staycations, Visit Jersey has created a new marketing campaign titled ‘Restore Your Balance’, to raise awareness of the destination’s varied product.
Under the campaign, the tourism board has launched four itineraries focusing on nature, adventure, family and heritage, aiming to restore visitors’ balance and sense of wellbeing. After a series of lockdowns, the tourist board is encouraging visitors to get outdoors surrounded by nature, whether breathing in the fresh sea air strolling along one of the island’s many beautiful beaches or taking an alfresco sunset yoga class at St. Ouen’s Bay.
Additionally, visitors can indulge in some of Jersey’s finest local produce, including fresh lobster, oysters and Jersey Royal potatoes, in the array of restaurants across the island.
The itineraries span four to five days and highlight the breadth and wealth of experiences available in Jersey, in the hope that visitors can truly unwind and discover something different on their next holiday. To help promote these itineraries, agents will have access to a new trade toolkit to reinforce their knowledge of the destination for when travel restarts.
Amanda Burns, CEO at Visit Jersey, said: “We are incredibly excited to launch this campaign at the start of what we believe will be a strong year for domestic travel. Now is the time to remind potential visitors that our tranquil island offers the chance to reconnect with our families and friends, whilst being surrounded by nature which will restore balance and lift spirits. As restrictions ease, we very much look forward to welcoming first-time and past visitors back to our shores once again.”