Visit Maldives together with the Ministry of Tourism has launched ‘I’m Vaccinated’ campaign in order to share a positive message regarding the vaccination of staﬀ working in the tourism sector as well as promoting the initiatives undertaken to ensure the Maldives remains one of the safest destinations in the world for travellers.
Under this campaign, the ultimate target is to make Maldives the ﬁrst fully vaccinated tourism sector in the world. Along with the unique geographical formation of the islands which oﬀer natural physical distancing, and the stringent health and safety measures in place, a fully vaccinated tourism sector will become an added advantage in encouraging tourists to visit the destination.
The campaign was launched during a special event organised by Visit Maldives and the Ministry of Tourism.
The minister of tourism Dr. Abdulla Mausoom said being able to provide vaccination to members in the tourism industry was a huge accomplishment. The minister officially initiated the ‘I’m Vaccinated’ campaign followed by a short video showcasing the ‘I’m Vaccinated’ logo.
The minister of state of the Ministry of Health, Dr. Shah Abdulla Mahir stated that over 65% of the eligible Maldivian population have received the vaccine and over 90% of the eligible tourism industry is vaccinated.
The managing director of Maldives Marketing and Public Relations Corporation (MMPRC) Thoyyib Mohamed stated that the purpose of the ‘I’m Vaccination’ campaign is to promote vaccination for all members in the tourism industry and for Maldives to have the first fully-vaccinated tourism industry in the world. The Managing DIrector of MMPRC also unveiled a microsite that will be launched under the ‘I’m Vaccinated’ Campaign and social media activities that will be initiated alongside.
The campaign will uplift the destination’s beautiful name in the global market and reassure travellers that Maldives will further remain as one of the safest destinations to travel to during this unprecedented time. In addition, the campaign will also ensure travellers from all over the world of the immense effort and investment into ensuring the safety of both the local population and travellers.