Omani national tourism firm Visit Oman announced strategic partnerships with three leading exhibition organisers to bolster the country's Meetings, Incentives, Conferences, and Exhibitions (MICE) sector throughout 2026. The agreements were signed with CONNECT, Arabian Research Bureau, and Al Nimr International Exhibition Organisers, positioning Visit Oman as the official Travel Experience Partner for major events across the Sultanate.
These partnerships aim to streamline travel experiences for event participants by enhancing digital infrastructure. Visit Oman will offer an integrated travel ecosystem, including dedicated booking platforms for each exhibition, tailor-made travel packages, visa facilitation, and a one-stop-shop for flights, hotels, and curated experiences.
With 13 exhibitions scheduled between February and December 2026, such as the IORA Aquaculture and Fisheries Business Forum and the Oman Petroleum & Energy Show, these collaborations are pivotal in establishing Oman as a regional hub for business travel and large-scale events. Hamed Al Qamshouai, Tourism Products Director at Visit Oman, stated, “These partnerships underscore our commitment to enhancing Oman’s position as a leading MICE destination.”
Visit Oman’s digital platform connects over 200 local tourism providers and 80 international airlines, offering seamless travel options. This initiative supports Oman’s National Tourism Strategy 2040, promoting the country's unique beauty and authenticity globally
This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.
