From exclusive guest access to Aston Martin’s most recent cars to bespoke drive and stay packages in some of the most sought-after destinations in the Waldorf Astoria portfolio — the new alliance will combine “the standards of sophistication and service” that are at the heart of both brands.
Beginning in 2019, Waldorf Astoria Driving Experience weekends will present hotel guests with a variety of Aston Martin’s latest models to sample along carefully tailored routes. These bookable sessions will be led by Aston Martin’s team of professional drivers, giving Waldorf Astoria guests an expertly curated opportunity to explore the performance, craftsmanship and driving sensation delivered by Aston Martin.
“A natural choice for a partnership of this magnitude”
“Aston Martin Lagonda was a natural choice for a partnership of this magnitude,” said Dino Michael, global head, Waldorf Astoria Hotels & Resorts, Hilton. “At Waldorf Astoria, experience and service are at the core of everything we do, and this partnership offers a rare opportunity for our guests to live unforgettable at our properties around the globe.”
Aston Martin Vantage GTE
Aston Martin Racing is currently enjoying a highly-competitive debut season with the new Aston Martin Vantage GTE. Following its maiden victory at the 6 Hours of Shanghai in November, Aston Martin Racing promises more thrilling races to come.
Waldorf Astoria will be offering its guests VIP hospitality at some of these fixtures, including the legendary 24 Hours of Le Mans in France (15-16 June 2019). Guests will also be able to enjoy exclusive access to premium automotive events like the Pebble Beach Concours d’Elegance in California (18 August 2019), as well as other leading international auto shows.
“Rooted in the joy of travel and discovery”
Simon Sproule, VP, chief marketing officer & president, Aston Martin Partnerships, said: “This partnership opens both brands up to new and exciting opportunities. Aston Martin Lagonda and Waldorf Astoria share a passion for creating beautiful experiences for our customers, rooted in the joy of travel and discovery. Together, we can create memorable journeys that combine the best in global hospitality and driving pleasure.”
The Art of Living by Aston Martin
The Art of Living by Aston Martin program offers drive and stay packages, four of which will be hosted in Waldorf Astoria destinations across the globe during 2019.
The two brands promise a season of unforgettable opportunities; the combination of Waldorf Astoria’s legendary service with Aston Martin Lagonda’s access to the world of iconic motorsport aims to deliver a luxurious new angle to automotive events and activities.