Travel news for the trade community

Best thread forward – How Westin’s Project Rise helps kids all around the world

Just in time for World Sleep Day comes Project Rise: ThreadForward – a sustainability program that collects and reweaves hotel bed linens into thousands of pairs of children’s pyjamas. 

Starting on 16 April, Westin Hotels & Resorts will distribute the gift of better sleep to underprivileged kids around the word – from New York and Toronto, to Mexico City and Cape Town.

And might I just say, this is an awesome way to celebrate World Sleep Day!

“Wellness is in the Westin brand’s DNA, and Project Rise: Thread Forward is evidence that we can empower the well-being of our guests and associates as well as make a difference in the communities around us – hopefully inspiring change in the industry as a whole.”

Last year, Westin introduced a global campaign called Let’s Rise. It takes on the distractions and unpredictability of travel, empowering travellers to regain control of their well being.

In the program, the brand gave its associates a challenge, asking them to submit ideas through the lens of the Six Pillars of Well-Being. More than 325 associates around the world submitted their ideas, and one of these encouraged the brand to repurpose discarded bed linens that often don’t go through a recycling process.

Westin saw this as an opportunity to create a first in the industry – an upcycling program to empower kids in an entirely new way.

“Upcycling sheets into children’s pyjamas has never been done before,” said Shawn Seipler, founder and CEO, Clean the World. “As our partnership with Westin has grown over the past eight years through the bath & soap amenity program, we were excited when Westin came to us to help bring this vision to life. Westin’s Project Rise: ThreadForward program is a phenomenal effort to continue to improve children’s health and create a more sustainable future.”

Sleep continues to be the foundation of well-being. But despite this, one third of all adults and a majority of children are not getting enough sleep. Research suggests that, particularly for children, creating and preserving bedtime routines lead to more restorative sleep, which in turn improves physical and emotional well-being.

The simple act of putting on pyjamas as part of a bedtime routine is one way to improve a child’s quality of sleep and cement long-term sleeping habits.

So, are you getting enough sleep?

If you do, you can help those who don’t by purchasing a pair of pyjamas on westinstore.com.

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