The operator has launched its largest brand campaign across the UK’s transport network, targeting would-be travellers along their journeys to work. Small-group adventure specialist G Adventures is hoping to serve up escapism for London commuters this summer, as it launches its largest brand campaign on the UK’s transport systems.
As workers return to the office, the month-long campaign targets those on their commute with emotive adverts to celebrate the joyous moments of travelling on a small-group adventure. The campaign runs across out-of-home, digital, social media, audio, and print media throughout June and early July.
G Adventures marketing director, Ant Stone, said: “With London office workers quickly returning to our capital, that sense of ‘Groundhog Day’ was starting to set in. Being a travel brand that specialises in taking travellers out of their comfort zones and building epic memories, we recognised we had the perfect antidote,” said Stone.
“Our trips are filled with freedom and fun, and this campaign sets out to transport commuters to those unforgettable micro-moments that happen when you take an adventure,” he continues.