World triathlon champion announced as a Bermuda Tourism Ambassador

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Bermuda native and International Triathalon Union (ITU) World Champion – Flora Duffy – has been announced as a tourism ambassador through a new partnership with Bermuda Tourism Authority. 

Bermuda coastline

The agreement positions Flora to showcase her home country as host of the ITU’s World Series events in 2018, 2019 and 2020 – whilst building upon Bermuda’s reputation as a world-class training and events destination.

Duffy said: “It’s always been my dream to race at home, and thrilled it’s now going to be a reality. Bermuda is my home, and I invite triathletes around the world to join me out here to compete and play on our island set apart by its location and way of life. To swim in our crystal blue waters, bike our winding roads and run our picturesque streets lined with Bermudians and visitors will prove to be a bucket list experience for any athlete – particularly me! I’m excited to help promote my Bermuda.”

Flora stars in a new video, available online that shows off Bermuda’s strengths as a destination for triathlon racing and training. She is also behind the Triathlete’s Guide to Bermuda on the website.

Victoria Isley, chief sales and marketing officer for the Bermuda Tourism Authority said: “Flora is a rock star in her sport and a genuine ambassador to entice triathletes and fans out here to Bermuda over the next three years. We are eager to work with Flora and her other brand partners to tell Bermuda’s stories.”

The first of three ITU World Series events will take place in Bermuda on April 28, 2018.


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