WorldHotels, part of BWH Hotels, is set to expand its global presence by adding over 40 new luxury hotels, building on the momentum of approximately 100 additions in 2025. As the demand for premium travel is projected to rise significantly, WorldHotels is focusing on branded residences, wellness retreats, and distinctive independent hotels in sought-after destinations worldwide.

The expansion includes strategic partnerships, such as with De Historiske in Norway, and new ventures into markets like Costa Rica, South Korea, and Portugal. Ron Pohl, President of WorldHotels, emphasised the brand's commitment to maintaining the unique character of each property whilst providing access to commercial resources and industry expertise.

Key developments include the inaugural branded residences in Ho Chi Minh City, Vietnam, featuring 74 villas and 424 flat units, and the WorldHotels Long Beach Resort in Phu Quoc, Vietnam, offering elevated island experiences. The brand is also making its debut in South Korea with the Ecoland Hotel on Jeju Island, and in India with the Resort Country Club near Manesar.

In Europe, WorldHotels is enhancing its Crafted collection with heritage-rich properties through its collaboration with De Historiske. New additions include the Kviknes Hotel in Norway and the Vault Hotel in Sweden, further strengthening the brand's presence in the Nordics.

WorldHotels is also expanding its wellness and outdoor hospitality offerings, with new additions like the Asheville River Cabins in North Carolina and the Acqua di Mare Resort in Roatan, Honduras. These developments reflect the evolving preferences of travellers seeking immersive and nature-focused experiences

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