WorldHotels, a prominent global brand within the BWH Hotels portfolio, has announced the launch of WorldHotels Backdrop, a new collection of upscale glamping retreats and outdoor escapes. This innovative portfolio offers accommodations such as canvas-tented rooms and riverside cabins, situated in picturesque locations worldwide, including mountains, coastlines, and national park gateways.
The introduction of Backdrop aligns with a rising trend among travellers seeking meaningful connections with nature and unique experiences. The global glamping market, valued at $3.79 billion (£3.79 billion) in 2025, is projected to grow to $7.87 billion (£7.87 billion) by 2033, driven by a demand for luxury outdoor experiences that blend natural beauty with modern comforts.
Ron Pohl, President of WorldHotels, stated, “Today’s traveller is seeking more than a getaway; they’re looking for connection and purpose. It’s about meaningful moments in local neighbourhoods and journeys designed to inspire a deeper connection.”
Backdrop's offerings include the Zion Wildflower Resort in Utah, featuring safari-style accommodations near Zion National Park, and Asheville River Cabins in North Carolina, offering renovated cabins with mountain views. The Lodge at Pico Bonito in Honduras will soon join the collection, providing access to jungle trails and waterfalls.
These venues also serve as scenic settings for corporate events and weddings, with adaptable layouts and on-site amenities. WorldHotels supports property owners with guest management systems, purchasing power, and a rewards programme, ensuring independence whilst enhancing performance
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