The World Travel & Tourism Council (WTTC) has launched a new marketing campaign, TogetherInTravel, to galvanise the global travel and tourism community and show how the sector is a vital part of our zest for life.
Gone live on 20 April, the campaign encourages travellers from around the world to share the hashtag #TogetherInTravel along with a video simultaneously uniting everyone in solidarity at the same moment. The marketing campaign comprises three key elements; a highly visual and emotive video; the hashtag to stimulate the conversation across social platforms and a microsite, TogetherInTravel.com, to host the video and user generated content and stories.
WTTC has developed the campaign in conjunction with one of its members, marketing and communications firm MMGY Hills Balfour. Gloria Guevara, president and CEO of WTTC said: “Dreaming is part of our zest for life and our new campaign encourages thoughts of the brighter days ahead. Our sector builds communities, reduces poverty in the world and improves the social impact of everyday lives. Yet we are uniquely exposed at this time due to Covid-19.”
“Our message is that everyone can still stay inspired with future travel ideas and bookings – and in the meantime be part of a virtual space for sharing, connecting, and collectively inspiring,” she added.