YELLO Hotels’ rapid expansion to capture market in Indonesia

YELLO Hotel Paskal
YELLO Hotel Paskal

YELLO Hotels “the netizen’s new midscale hotel” has announced plans to open a new location in Manado, North Sulawesi, Indonesia.

YELLO Hotel Manado will be located in Manado’s downtown and is expected to open in 2021. The 130-room hotel will be the latest property of the growing brand, which is currently building its portfolio, anticipating the market demand. This year alone, YELLO Hotels has signed five new hotels across Indonesia to complete its network of 19 hotels.

Facilities at the new hotel include an all-day dining restaurant, a rooftop bar and a spacious lobby set aside for collaboration. All rooms feature a mix of modern design, digital amenities, spacious beds and high-speed Wi-Fi.

YELLO Harmoni Jakarta
YELLO Harmoni Jakarta

TAUZIA Hotels created YELLO Hotels five years ago with an inaugural location in Surabaya. Since then, the brand has expanded to Jakarta and Bandung. More recently, the company announced plans to open in Kupang, Bali, Riau, Medan, Malang and other cities all over Indonesia by 2023.

According to Google Indonesia, by 2025, Indonesia will be the biggest online travel market in South East Asian Countries (ASEAN). The travelling trend in Indonesia is increasing every year and has become a new phenomenon.

“A space with the creative ambience of street art and tech-savvy environment”

Josephine Balie, the newly appointed YELLO Hotels brand manager, said: “YELLO Hotel Manado will not just be a place for business meetings and leisure stay for travellers, but a place where people can visit and socialise in a space with the creative ambience of street art and tech-savvy environment.”

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