A new cruise ship designed specifically for the Chinese market will feature the world’s first onboard Ferrari-branded race track.
Norwegian Cruise Line (NCL) has formed a partnership with Scuderia Ferrari Watches, in a deal that will see the two-level electric go-karting track on the Norwegian Joy branded by the Italian sports car manufacturer.
The Ferrari-branded racetrack will be located on the top deck of the ship, enabling up to 10 drivers at a time to race each other. Passengers booked in Norwegian Joy’s premium areas, The Haven Level and Concierge Level, will be offered complimentary rides.
<div class="cls-under-content"></a> Norwegian Joy
This is the first time that Scuderia Ferrari Watches has sponsored a go-kart track and the company’s products will be on sale in a retail store adjacent to the track.
The 3,850-passenger Norwegian Joy will be NCL’s first ship purpose-built for the Chinese market. As well as the Ferrari-branded race track, it will feature an open-air laser tag course, a large video game arcade including dodgem cars, two multi-story waterslides, an outdoor park and the line’s largest upscale shopping area, along with themed F&B outlets and wellness facilities.
Commencing this summer, the 333-metre-long, 168,800-gross tonne Norwegian Joy will homeport in Shanghai and Tianjin.
