Country Inns & Suites By Carlson has announced it has changed its name to Country Inn & Suites by Radisson. This strategic name change will allow the brand and the individual hotels to leverage the global recognition and strength of the Radisson brand. Country Inn & Suites by Radisson is a part of Carlson Rezidor Hotel Group, which also includes Quorvus Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza and Park Inn by Radisson.
The consumer-facing changes will be made in stages throughout the first half of 2018. Changes will include a new visual identity, updated logo and refreshed marketing and hotel collateral.
“We are delighted that our Country Inn & Suites brand will be taking on a new name to leverage on the strength of the Radisson brand, drive awareness and increase marketing efficiency” said Katerina Giannouka (main picture), president of Asia Pacific at the Carlson Rezidor Hotel Group. “Our Country Inn & Suites hotels deliver modern country warmth, and heartfelt experiences, through inviting design, products and services, and creating memorable moments for our guests.”
“Country Inn & Suites is a market leader in the mid-scale segment in India. Identification with our core brand Radisson will lend further strength to its brand identity and appeal to investors and promoters in the promising, fast growing mid-scale segment”, added Raj Rana, chief executive officer for South Asia at the Carlson Rezidor Hotel Group.