ONYX Hospitality Group is set to participate in ITB China 2026 in Shanghai from 26 to 28 May, marking its 60th anniversary with a strategic focus on expanding its presence in the Chinese market. The company aims to showcase its diverse brand portfolio, including hotels, resorts, serviced flats, and luxury residential management, to cater to the evolving preferences of Chinese travellers.
As part of its long-term vision to become "The Best Medium-sized Hospitality Management Company in Asia Pacific," ONYX is responding to a shift among Chinese travellers from mass tourism to Free Independent Travellers (FIT). These travellers seek personalised experiences that go beyond traditional comforts, focusing on authenticity and deeper exploration of destinations. This approach aligns with ONYX's guest-centric philosophy, which has shaped its brand development and service delivery.
China remains a crucial market for ONYX, with trends indicating longer stays and a preference for leisure travel experiences that blend wellness and business, known as "B-leisure" trips. The company is also addressing the growing demand for multigenerational travel, offering spacious accommodations and activities that appeal to families.
Key properties tailored for the Chinese market include Amari Phuket, Amari Bangkok, and OZO North Pattaya, among others. These locations are strategically positioned in business and lifestyle hubs, offering culturally attuned hospitality.
Through its participation in ITB China 2026, ONYX aims to reinforce its reputation as a trusted partner for Chinese investors and business allies, focusing on delivering unique guest experiences that resonate with emerging travel segments. The event provides an opportunity for ONYX to engage with business partners and media representatives, exploring collaboration opportunities to drive sustainable growth in Greater China
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