ITB China 2026
China targets customized travel experiences as visa-free policy drives tourism boom
Visa-free entry isn’t the only factor driving up the numbers of inbound travellers to China; in which case, let us enumerate what these are and what Chinese tourism authorities can do moving forward.
‘Tourism creates trust’: German travel industry leader calls for stronger ties with China
German Travel Association president Albin Loidl emphasised the importance of Europe as a major source market for Chinese tourism in his keynote at the Sino-European Dialogue at ITB China 2026 on Tuesday, 26th May.
Sarawak inks Royal Brunei Airlines deal as SE Asian nations eye Chinese travellers
Malaysia’s Sarawak Tourism Board (STB) and Brunei flag-carrier Royal Brunei Airlines seek to strengthen the connection between tourism and aviation.
ITB China 2026 opens in Shanghai as tourism industry shifts focus to luxury and tech
The ninth edition of mega travel trade event ITB China formally opened today, 26th May, at the Shanghai World Expo Exhibition and Convention Centre in Pudong, Shanghai, China.
60th anniversary strengthens presence at ITB China 2026
ONYX Hospitality Group strengthens presence at ITB China 2026
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