The company was lauded for Dida MCP, an AI-native gateway that brings live hotel booking capabilities into AI-powered travel platforms.
Dida emerged as the AI Initiative of the Year - Thailand winner at the Travel Daily Media Travel Trade Excellence Awards 2026 - Thailand, for its work in connecting AI-powered travel experiences with live hotel inventory and booking.
Its award-winning solution, Dida MCP, allows approved partners to connect their own AI agents, applications, and platforms directly to Dida's global hotel supply.
Bringing AI travel recommendations closer to booking
AI makes it easier for travellers to discover hotels, but finding a property is only one part of the journey. With Dida MCP, travellers can move seamlessly from a recommendation to an actual booking within the same experience.
The solution gives approved partners access to real-time hotel availability, rates and booking capabilities in more than 2 million hotel properties worldwide. These functions can be integrated directly into a partner's own AI agent, app, or platform.
With this feature, travel businesses can also introduce AI-powered booking features, all whilst keeping control of their own brand and customer relationships. As Dida provides the live hotel supply and booking infrastructure in the background, partners continue to manage the customer-facing experience.
Moreover, Dida MCP makes the technical side of launching AI-powered travel products simpler by removing the hurdle of building complex travel integrations from scratch. Approved partners can connect to Dida's hotel inventory and add live search and booking capabilities to their existing AI environments.
This solution currently supports hotel inventory, with flights and in-destination experiences planned for future expansion.
With Dida MCP’s combination of AI-powered discovery and real-time availability and booking, the gap between what an AI assistant recommends and what a traveller can actually book closes.
The company’s AI Initiative of the Year - Thailand award is a testament to the company’s outstanding work in developing the technology and infrastructure needed to support the next generation of AI-powered travel booking.
The Travel Daily Media Travel Trade Excellence Awards - Thailand recognises the pinnacle of excellence in the travel industry across Thailand. With a keen focus on honouring the best hotels, airlines, airports, cruise lines, tour operators and travel agencies, booking platforms, and travel technology, projects, and initiatives, it aims to spotlight key players that consistently redefine industry standards and elevate customer experiences.
The TDM Travel Trade Excellence Awards 2026 - Thailand is presented by Travel Daily Media Magazine. To view the full list of winners, click here. For more information about the awards programme, please contact Marni Marco at +(65) 3158 1386 ext. 217 or [email protected].
