Tourists visit the Beautiful Tree of Life installation art at Qinkunshen Fan-shaped Salt Fields in Jiangjun, Tainan, Taiwan. Jack Hong / Shutterstock.comThe Taiwan Tourism Administration has launched a new campaign to attract international tourists to Southern Taiwan, partnering with EVA Air and major travel platforms. Announced on 15 October, the initiative offers travel incentives worth over NT10 million, aiming to showcase the region's diverse attractions.
The campaign, spearheaded by the Siraya National Scenic Area Administration, highlights the unique offerings of four major scenic areas: Southwest Coast, Siraya, Maolin, and Dapeng Bay. It targets various traveller segments with romantic getaways, natural scenery, cultural workshops, and heritage sites. Visitors can experience coastal salt fields, lake cruises at Zengwen Reservoir, and indigenous culture in Maolin's mountains.
To enhance self-guided trips, the campaign collaborates with platforms like Klook and airlines such as EVA Air, providing exclusive promo codes, discounts on tours, and complimentary vouchers for flight-and-hotel packages. These perks aim to make Southern Taiwan an attractive destination for global holidaymakers.
The initiative underscores Southern Taiwan's appeal with its diverse landscapes and rich gastronomy, encouraging tourists to plan memorable getaways. As the region seeks to boost its international profile, these travel rewards are expected to draw significant interest from travellers worldwide
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