I AM NIKOM / Shutterstock.comAgoda has launched its AI Assistant, a new feature that simplifies travel planning and bookings through its mobile app. Following initial testing in September, the assistant is now available in 21 markets.
The tool allows travellers to explore destinations, compare prices and check availability. They can also book accommodation, flights and activities without switching between platforms.
The AI Assistant draws on Agoda's inventory of more than 6 million accommodation options and 130,000 flight routes. It also remembers user preferences and trip details, creating a more seamless planning experience.
For example, travellers planning a five-day family holiday in Osaka can compare neighbourhoods, find restaurants and attractions, and book available hotels and flights through the assistant.
In addition, the tool includes web search capabilities to provide up-to-date information alongside Agoda's live inventory. Powered by OpenAI models, it also uses Gemini with Google Maps Grounding to provide current details on restaurants and attractions, including ratings and opening hours.
Omri Morgenshtern, CEO of Agoda, said the assistant aims to address the fragmented nature of travel planning.
"Travel planning today is fragmented. With Agoda's AI Assistant, we're giving travellers a smart companion that understands their preferences and trip context and adapts to their needs," he said.
Early beta results suggest that users are more likely to book connected trips combining multiple travel products.
The feature is now available in 21 markets, including Japan, Thailand and the US.
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