The platform drives domestic tourism growth through destination partnerships, digital innovation, and content-led booking experiences.
Trip.com Malaysia was named the Online Travel Agency (OTA) of the Year - Malaysia at the Travel Daily Media Travel Trade Excellence Awards 2026 - Malaysia, highlighting its role in supporting domestic tourism through technology, industry partnerships, and initiatives that convert travel inspiration into bookings.
The leading one-stop travel platform has been linking travellers to local destinations and helping tourism businesses reach wider audiences in support of Malaysia’s Visit Malaysia Year 2026 to 2027 ambitions.
Transforming travel inspiration into real domestic demand
Trip.com Malaysia has been collaborating with Tourism Malaysia, the Malaysian Association of Hotels (MAH) and the Malaysia Budget Hotel Association (MyBHA) to design campaigns that inspire Malaysians to explore destinations closer to home throughout 2026. Three campaigns launched over the first nine months of 2026, which focused on highlighting Penang, Johor, and Port Dickson as key holiday hotspots, delivering up to triple-digit year-on-year booking growth for all three destinations.
The campaigns also drove wider impact: in Penang, Trip.com’s partnership with MyBHA saw it more than double its coverage of one- to three-star hotels, whilst hotels across Port Dickson benefitted from increased demand during a traditionally quieter period.
Apart from promotional campaigns, Trip.com has also enabled industry collaboration with a hotel workshop co-organised with Tourism Malaysia. The meeting gathered hotel operators to share knowledge and discuss practical applications of digital platforms for attracting travellers and improving business performance.
Trip.com is also working on new ways to link travel discovery and purchase decisions. Trip Moments, its in-app social community, enables travellers to share travel content, reviews, and recommendations, giving users the opportunity to discover destinations through the experiences of other travellers.
This content-led approach is reflected as well in the platform’s July 2026 launch of TripTastic Creators, which blends creator-led travel recommendations with selected hotel offers.
The initiative has already shown promising results with 50% week-on-week growth in bookings for hotels listed as a Creator Pick. TripTastic Creators helps bridge the gap between inspiration and action and gives participating accommodation partners another way to reach potential guests.
The overall performance of the platform also demonstrates its impact on domestic tourism. From January to September 2026, Trip.com reported triple-digit year-over-year growth in hotel, flight, and attraction bookings in Malaysia. It is also the most downloaded OTA app in Malaysia on iOS and Android.
The Online Travel Agency of the Year - Malaysia award recognises Trip.com Malaysia’s commitment in blending local industry collaboration with digital innovation, as a travel companion for consumers and a growth partner for tourism businesses.
The Travel Daily Media Travel Trade Excellence Awards - Malaysia is the pinnacle of recognition in Malaysia’s dynamic travel industry, celebrating the best of the best. This prestigious programme showcases top performers across hotels, airlines, airports, cruise lines, tour operators, travel agencies, booking platforms, and travel technology.
The Travel Daily Media Travel Trade Excellence Awards - Malaysia is presented by Travel Daily Media Magazine. To view the full list of winners, click here. For more information on the awards programme, you may contact Czarina Villanueva at +(65) 3158 1386 or [email protected].
