The residence was recognised for its personalised hospitality, inclusive guest experiences, and sustainability initiatives that drive strong commercial performance.
Ascott Star KLCC Kuala Lumpur was awarded Serviced Apartment of the Year - Malaysia at the Travel Daily Media Travel Trade Excellence Awards 2026 - Malaysia.
The property stands out for its hospitality philosophy built on meaningful human connections. Alongside its facilities, the serviced residence values knowing the preferences of each guest, crafting culturally immersive experiences and fostering a welcoming environment where travellers can feel at home.
Personalised, inclusive hospitality
At Ascott Star KLCC Kuala Lumpur, associates work hard to learn about returning guests and their preferences. They provide thoughtful experiences such as preparing favourite local delicacies and arranging opportunities to discover Malaysian traditions, food, and culture.
These gestures are indicative of the property’s commitment to building lasting guest relationships and providing a home-away-from-home experience for both short-term visitors and extended-stay travellers. Its cultural exchange programmes also invite international guests to interact with the local heritage.
The property’s hospitality approach also includes inclusion. Ascott Star KLCC employs deaf colleagues and works with the Malaysian Association for the Blind to raise awareness and increase accessibility.
Furthermore, the property invests in operational innovation to enable consistent delivery of service. Cross-training programmes build associates’ skills so that teams can respond more flexibly to operational needs. Structured preventive maintenance practices keep facilities in good shape and prevent problems from affecting the guest experience.
Sustainability is also built into the way the property works. From the outset, there were filtered drinking water systems installed, so there was no need for single-use plastic water bottles anywhere on the property.
The performance of the property is proof of the strength of this approach. For the year-to-date period ended 31 July 2026, occupied room units and rental revenue posted solid growth from the prior year. Occupancy also improved despite larger room inventory, showing the property’s ability to generate demand in a competitive market.
Guest satisfaction was high, with positive reviews online on all major platforms. These results show the commitment to quality service of the property whilst improving its commercial performance.
With Ascott Star KLCC Kuala Lumpur’s ability to deliver a commercially successful model that combines personalised hospitality, inclusive practices, and sustainability, the property continues to demonstrate how serviced residences can provide more meaningful stays, whilst keeping pace with the changing expectations of today’s travellers.
The Travel Daily Media Travel Trade Excellence Awards - Malaysia is the pinnacle of recognition in Malaysia’s dynamic travel industry, celebrating the best of the best. This prestigious programme showcases top performers across hotels, airlines, airports, cruise lines, tour operators, travel agencies, booking platforms, and travel technology.
The Travel Daily Media Travel Trade Excellence Awards - Malaysia is presented by Travel Daily Media Magazine. To view the full list of winners, click here. For more information on the awards programme, you may contact Czarina Villanueva at +(65) 3158 1386 or [email protected].
