The Macao Government Tourism Office (MGTO) hosted the Macao Tourism+MICE Product Updates Seminar & Travel Mart in Jakarta, Indonesia on Tuesday, 20th May.
The event promoted a showcase of Macau’s newest attractions and MICE amenities to Indonesian tourism operators, facilitating exchanges between the travel trade from both sides to expand Macau’s reach into Southeast Asia and international visitor markets.
A representative from the Indonesian Travel Agents Association (ASTINDO) likewise presented an overview of Macau’s latest tourism developments during the event, followed by presentations from the Commerce and Investment Promotion Institute (IPIM) and the six integrated resort enterprises on local MICE trends and tourism services.
MGTO stated that through in-person networking, the office aims to offer the travel trade from Macau and Indonesia the opportunity to design new tourism products, deepen collaboration, and explore business opportunities together, as part of the office’s endeavor to tap into the market potential of Indonesia and Southeast Asia.
They also noted the intention to transform Macau into a travel destination, which includes the previously announced measure of creating a Muslim-friendly environment and attracting Muslim and international visitors to Macau.
A growing market
Visitor statistics from January to April this year indicate that Indonesia ranks as Macau’s sixth-largest visitor market and third-largest international visitor market.
MGTO aims to capitalize on the air-, sea-, and land-transport network to step up a diversity of promotions. Among them, the office has established a large-scale Macau Pavilion to promote the Macau destination at the ASTINDO Travel Fair in recent years, aiming to attract Southeast Asian visitors and expand international markets.
This year, MGTO continues to roll out several promotional initiatives targeting the Southeast Asian market through online and offline channels, trade familiarization visits, and international travel fairs.
Following the ones staged in the Middle East and Japan earlier this year, MGTO is reportedly planning more promotional events in Korea, Thailand, Indonesia, Malaysia, Singapore, and other parts of the world.
