Marking a striking new chapter in Qatar’s luxury hospitality scene, Rosewood Doha has opened its doors this week. Situated at the forefront of Lusail, the country's planned city of the future, the property introduces a lifestyle concept that is both immersive and emotionally intelligent. With 155 rooms and suites, 162 apartments, and 276 residences, Rosewood Doha aims to deliver a lived-in sense of elegance anchored in place, memory, and design.
Betting big on Qatari identity and shaped by organic architectural cues, the hotel is envisioned not merely as a building but as an emotional experience. Inspired by coral formations and the flowing traditions of pearl diving, Rosewood Doha’s architecture reflects Qatar’s intimate relationship with nature. The design draws from the idea that physical space can shape inner state — a philosophy that carries through from its fluid exteriors to its intricately designed interiors.
Collaborations with Qatari artists bring the concept to life, infusing the hotel with layers of narrative and heritage. Artworks featured throughout rooms, residences, and shared spaces serve not as decoration but as conversation — reflecting Doha’s evolving identity and celebrating the textures of local culture.
A culinary destination in its own right
The property’s food and beverage offerings are no less poetic. Mila, a 24-hour Levantine brasserie, reimagines Middle Eastern comfort food in a sleek setting. Asaya Kitchen leans into a wellness-forward Mediterranean approach, with seasonal and locally sourced ingredients guiding its menu. Koo Madame, inspired by 1920s Shanghai and the enigmatic Madame Wellington Koo, brings Chinese cuisine to life with theatrical flair, while Stoke & Stoker and Sikar offer refined settings for cocktails and cigars respectively. The Butterfly Room, delicate and luminous, is designed for leisurely lunches, elegant teas, and evening gatherings — a space where time softens.
A personal rhythm of wellness and reflection
At the heart of Rosewood Doha is Asaya, the brand’s signature social wellness club and its first in the country. The events space unfold across over 3,400 square metres, including a grand ballroom, bespoke Events Studio, and a serene Bridal House — each designed to marry Qatari elegance with contemporary functionality and personalised storytelling.
“With Rosewood Doha, we had an extraordinary opportunity to express not just the future of luxury hospitality, but the emotional texture of Qatar. Every space was designed to feel purposeful and personal,” said Juan Samso, Managing Director. By anchoring global design in local identity and offering curated experiences that reflect the spirit of Qatar, Rosewood Doha is positioning itself as more than just a hotel — it’s a cultural destination, a lived experience, and a love letter to the soul of Doha.
