This month the Indonesian Ministry of Tourism’s signature campaign Wonderful Indonesia brings tropical colour to the streets of Berlin.
Till 31st July, the Wonderful Indonesia campaign makes a bold statement throughout the German capital by way of open bus tours and out-of-home (OOH) advertising in key city zones.
This initiative seeks to draw German tourists closer to Indonesia by showcasing the charm of its priority tourism and regenerative destinations which include Lake Toba (North Sumatra), Borobudur (Central Java), Mandalika (West Nusa Tenggara), Labuan Bajo (East Nusa Tenggara), and Bali.
At the same time, it supports the Ministry of Tourism's flagship programs that emphasize immersive, personal, and authentic travel experiences ranging from gastronomy and marine tourism to wellness-based tourism.
These focus areas were highlighted by Indonesian tourism minister Widiyanti Putri Wardhana during her participation at ITB Berlin in March of this year.
Wardhana said: "Out-of-home advertising gives us the opportunity to connect with people in real time, within the flow of their daily lives. By bringing this campaign to a major European city like Berlin, we aim to raise awareness and encourage more travelers to consider Indonesia as their next destination. his initiative not only highlights our tourism offerings but also plays a role in supporting the recovery and growth of Indonesia's travel industry."
Where to encounter Wonderful Indonesia in Berlin
Wonderful Indonesia recognises that international OOH campaigns such as this play a vital role in enhancing brand visibility and reinforcing Indonesia's image as a welcoming, world-class destination among broader and targeted audiences.
As such, it also reinforces Indonesia's readiness to welcome international tourists and families in a safe, warm, and memorable environment.
That said, Wonderful Indonesia’s digital advertisements can be seen at iconic locations throughout the city, including Kurfürstendamm.
Meanwhile, the branded open bus campaign currently covers major routes, including KaDeWe Department Store, Lützowplatz, Tiergarten Culture Forum, Potsdamer Platz, Checkpoint Charlie, Gendarmenmarkt, Red Town Hall, Alexanderplatz, Karl-Marx-Allee, East Side Gallery, Neptune Fountain, DomAquarée, Lustgarten, Unter den Linden/Friedrichstraße, Hauptbahnhof, Brandenburg Gate, Victory Column, and Elefantentor.
