Marriott International announces the launch of its pioneering food and beverage campaign “TOH, AAJ JAANA KAHAN HAI?”, a first-of-its-kind, tech-integrated dining experience campaign in South Asia. Anchored by iconic Bollywood star, Kareena Kapoor Khan, this campaign promises to redefine how diners discover and engage with culinary experiences across Marriott’s hotels in the region.
Kareena Kapoor Khan, commented: “Some of my favourite memories have been created around a table—whether it’s Sunday brunch with family or a spontaneous dinner with friends. Marriott’s campaign is an invitation for everyone to make space for those moments again. And with so many incredible options across a city near you, the only question is: Toh, aaj jaana kahan hai?”
This strategic move further positions Marriott as a leader in the F&B space, focusing on enhanced automation, data-driven personalization, and content-led storytelling to elevate guest engagement and capture a wider audience of experience-driven diners.
Khushnooma Kapadia, Vice President - Marketing, South Asia at Marriott International, remarks: “At Marriott, we believe the future of F&B lies in combining tech innovation with the sensory experience of dining out. With our latest campaign “Toh, Aaj Jaana Kahan Hai?” launched across key cities in India, we are tapping into that cultural nuance using advanced mechanisms to ensure that when the customer is looking for us there is easy online access and targeted information enabling him. The endeavor is to cut out the search journey and facilitate faster reservations. We chose Kareena Kapoor to be the face because she is authentic, has a very strong connect with food and has the perfect mix of glamor and relatability. From traditional methods of booking to faster digital table reservations, we are seeing a paradigm shift in how guests discover and book their dinner options. Dining and reservations are becoming smarter and faster. From curated recommendations to immersive content, we are making the journey from intention to experience more seamless, intuitive, and inspiring. It’s a first for the industry with future-forward approach to hospitality. And we are very excited to see how it is received by our customers”
At the intersection of technology, storytelling, and hospitality, the campaign's whimsical, Bebo-themed brand films position Marriott’s diverse restaurants and lounges across India as more than just diners—they become stages for memorable, immersive experiences. Running from July to September 2025, the campaign aims to enhance guest engagement and establish Marriott hotels as must-visit culinary destinations for both loyal patrons and new audiences.
At the heart of the campaign is a video series featuring Kareena Kapoor Khan, who brings her timeless charisma and influence to spotlight the depth and diversity of Marriott’s dining portfolio—from elegant brunches to specialty cuisine-led evenings. The campaign taps into the one question on everyone’s mind as they plan a meal out: “TOH, AAJ JAANA KAHAN HAI?” Whether it's brunch with friends, a date night, or a spontaneous celebration, the answer lies within the Marriott experience.
With this launch, Marriott International not only continues to build its reputation as a hospitality innovator but also creates a fresh and engaging dining dialogue—one meal, one story, and one guest at a time.
