Rising developer Alfred Travel Tech introduced the world to its flagship mobile platform Alfred Travel on Wednesday, 30th July.
Alfred Travel is a next-generation itinerary platform powered by artificial intelligence (AI) with a mission as simple as it is ambitious: “To give time back to people.”
Backed by a team of travel veterans, engineers, and Web3 innovators, Alfred isn’t just another travel booking app: it’s a planning engine, one that thinks like a personal assistant, acts with AI precision, and is designed for the modern traveller.
Indeed, Alfred addresses a fundamental shift in traveller behaviour: from transaction to transformation, from search to curation.
As its developers put it: “We don’t want to take your customer. We want to save them time and send them to you.”
No decision fatigue here
At the heart of Alfred’s product is a powerful AI that builds curated, day-by-day itineraries in seconds.
By ingesting preferences like travel style, destination, budget, and interests, Alfred generates complete trip plans from hotels, restaurants, attractions, maps, directions, to loyalty perks tailored to the individual, not the masses.
According to Alfred Travel founder and chief executive Billy Chan: “Most travellers spend over ten hours planning a single trip. Alfred cuts that down to minutes, while maintaining quality, relevance, and control.”
But Alfred isn’t here to compete with existing online travel platforms; instead, acts as a meta-layer facilitator, guiding users toward best-in-market deals via affiliate partners like Trip.com, Expedia, Klook, and Traveloka.
A boon for both travel professionals and travellers
With its affiliate-first model and zero booking friction, Alfred is designed to partner, not disrupt.
It sits neatly atop existing travel infrastructure, driving high-intent traffic to suppliers, hotels, airlines, and DMCs.
In addition to targeting end consumers, Alfred is exploring white-label and API partnerships with regional travel agencies and tourism boards.
Crypto meets travel with the Alfred Token
Bringing cryptocurrency into the service of travel professionals and travellers, Alfred introduces its native Alfred Token: a blockchain-based utility token that rewards and empowers users.
The Alfred Token transforms loyalty into a flexible, borderless system where users can earn tokens through engagement, and unlock premium features like multi-city itineraries and concierge services.
Unlike conventional points programs, the Alfred Token is interoperable, portable, and tradeable, creating real-world value for crypto-native travellers.
Quo vadis, Alfred Travel?
Currently, the Alfred Travel team is focused on early growth within Australia, with plans to expand into America and Canada.
The goal is to reach 100,000 downloads and 10,000 itineraries generated in the first six months. The firm’s advisory board is made up of the following professionals:
- Peter Boere: Travelport executive with over 22 years in OTA, API, and enterprise delivery leadership.
- Katryna Murtagh: Former managing director at JPMorgan and Bank of America Merrill Lynch; specialist in legal and governance for fintech and digital asset firms; and
- Usman Ahmad: CEO of Zodia Markets; a leader in institutional crypto infrastructure.
Alfred Travel may be downloaded via The App Store and Google Play.
