Malaysian minister of tourism, arts, and culture Tiong King Sing brought the Visit Malaysia (VM) 2026 campaign to the Philippines by way of a luncheon at the Dusit Thani Mactan Cebu Resort on Wednesday, 28th January.
The luncheon which revolved around the theme A Taste of Truly Asia is part of the Malaysian delegation’s participation at the ASEAN Tourism Forum (ATF) 2026.
Tourism Malaysia hosted the luncheon as both a launch for the campaign in the country, as well as a means of attracting more visitors from the Philippines and the wider ASEAN sub-region.
The luncheon also served as an exclusive opportunity for international buyers and media representatives to savour the authentic flavours of Malaysian cuisine.
Cultural showcase
The occasion also showcased Malaysia’s vibrant cultural heritage through featured activities like the live Nyonya beaded shoemaking demonstrations, Teh Tarik performances, and food sampling highlighting traditional specialities.
These activities were staged alongside traditional Gambus performances which celebrate the richness of Malaysian culture and the diversity of its tourist destinations.
The tourism board also has an ongoing Food and Culture Promotion till tomorrow, 30th January, also at the Dusit Thani Mactan Cebu Resort.
The promo invites Cebu residents and locals from surrounding areas to have a taste of Malaysia’s vibrant culture, rich heritage, and celebrated culinary delights.
