Minor Hotels has announced the launch of the Colbert Collection, a new global soft brand in the premium segment, designed to unite independent hotels with a shared philosophy of creating unforgettable travel experiences. The brand aims to cater to travellers seeking emotional depth and authentic connections, with properties across the world that are unique yet share a quiet elegance and passion for culinary and cultural expression.

Inspired by the convivial atmosphere of Parisian boulevard cafés and the cultural vibrancy of the original Colbert bistro in London, the Colbert Collection emphasises the power of hospitality through connection. The brand celebrates moments such as those sparked over a shared table, the sensory richness of a carefully crafted dish, and the curiosity that arises from discovering local art and culture.

The introduction of the Colbert Collection marks a significant step for Minor Hotels in expanding its portfolio with a focus on cultural and culinary experiences. This new brand is expected to attract discerning travellers who value authentic and meaningful interactions during their stays.

As Minor Hotels continues to grow its global presence, the Colbert Collection is set to enhance the company's offerings by providing guests with unique and memorable experiences rooted in local culture and cuisine. This initiative underscores Minor Hotels' commitment to delivering exceptional hospitality that resonates with the modern traveller's desire for genuine connections and cultural immersion

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