eviivo, a leading property management system, has announced a new integration with Mr & Mrs Smith, a curated travel club, enabling boutique and luxury hotels to manage their rates, availability, and reservations directly through eviivo's platform. This partnership aims to streamline operations for hotels within the Mr & Mrs Smith collection by synchronising bookings in real time.

The collaboration reflects a growing trend among boutique hotels towards more curated distribution strategies. Unlike larger online travel agencies, Mr & Mrs Smith focuses on a select portfolio of design-led and experience-driven properties. This integration allows hotels to maintain their unique brand identity whilst accessing a community of over one million members.

Gwenael Merlin, Executive Vice President of Strategic Solutions at eviivo, stated, “For boutique and luxury properties, success is not about being everywhere. It is about being in the right places and in front of the right guests, without the extra work for already stretched teams.”

Aimee Hodgkin, Hotel Curation & Partnerships Director at Mr & Mrs Smith, added, “Our integration with eviivo is designed to support exactly that balance: giving hotels a simpler way to connect with Smith’s highly engaged, like-minded audience, whilst keeping operations efficient and brand integrity firmly intact.”

Early adopters, such as KA BRU BRAZIL Boutique Hotels, have already seen operational improvements. Co-owner Patrick Armbruster noted, “Before the direct integration via eviivo, we were updating Mr & Mrs Smith reservations manually every day. Now bookings sync automatically, saving time and reducing errors.”

This integration is part of eviivo’s broader strategy to expand its distribution network, combining mainstream booking channels with specialist platforms aimed at luxury travel

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