1 Hotels' Mission Membership™ loyalty programme has been awarded an Honourable Mention in Fast Company's 2026 World Changing Ideas Awards. This accolade highlights the programme's innovative approach to fostering social and environmental impact. The initiative has successfully generated nearly $1 million in donations to environmental nonprofits and facilitated the planting of over 82,000 trees, encouraging guests to make sustainable travel choices.
The World Changing Ideas Awards, now in its ninth year, celebrate transformative efforts across various sectors, including sustainability and social equity. 1 Hotels' programme distinguishes itself by moving beyond traditional loyalty schemes, focusing instead on personalisation and environmental stewardship. Members can support environmental partners and contribute to reforestation efforts, aligning their travel experiences with their values.
Raul Leal, CEO of Starwood Hotels, expressed the significance of this recognition, stating, "Being recognised by Fast Company's World Changing Ideas Awards is incredibly meaningful because it reflects what we believe the future of hospitality must be: more personal, more purposeful, and more impactful for both people and the planet."
1 Hotels, a luxury lifestyle brand inspired by nature, has expanded its presence globally since its inception in 2015, with recent openings in Tokyo and Melbourne. The brand continues to develop properties worldwide, reinforcing its commitment to sustainability and exceptional hospitality
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