Emirates Skywards has announced a significant expansion of its loyalty programme, enabling members to redeem their Miles for rail travel across Europe. With access to over 12,000 destinations through more than 40 major rail operators in 12 countries, members can now seamlessly book rail tickets via the Skywards Rail platform, either online or through mobile devices.
The new service allows members to choose from various schedules, cabins, and ticket types, offering the flexibility to pay entirely with Miles or a combination of cash and Miles. Tickets can be purchased for personal use or for family and friends, with e-tickets conveniently delivered via email.
Divisional Senior Vice President of Emirates Skywards, Nejib Ben Khedher, stated, "Our members are looking for more flexible ways to use their Skywards Miles, and Skywards Rail is another step in expanding the programme beyond air travel." This initiative aims to provide members with affordable access to rail travel, enhancing their ability to create seamless journeys across Europe.
Popular routes available through this service include London to Paris, Rome to Milan, and Barcelona to Madrid, with redemption starting from as low as 4,100 Skywards Miles. By broadening redemption opportunities, Emirates Skywards continues to evolve as a lifestyle loyalty programme, serving over 39 million members globally.
This expansion marks a milestone in Emirates Skywards' commitment to offering greater value and rewarding travel experiences, celebrating 25 years of success in the loyalty programme sector
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