Koggala, Sri Lanka - January 31, 2025: Stilt fisherman at the tropical coast in koggalaRed Dot Representations, a leading Indian travel representation firm, has partnered with Sri Lanka's Walkers Tours Limited to enhance tourism between Gujarat and Sri Lanka. This collaboration coincides with FitsAir's launch of a direct passenger service between Ahmedabad and Colombo, operating thrice weekly. This new route facilitates easier access for travellers from Gujarat to Sri Lanka, catering to luxury holidays, MICE (meetings, incentives, conferences, and exhibitions), destination weddings, and experiential travel.
The partnership is a pioneering effort in Sri Lanka's travel sector, bringing together diverse players such as City of Dreams Sri Lanka, Cinnamon Hotels & Resorts, Walkers Tours, and FitsAir. This collaboration aims to offer Indian travellers a comprehensive experience of Sri Lanka, featuring its beaches, cultural attractions, wildlife, and culinary delights. The initiative is expected to boost awareness and promote tailored travel experiences through Red Dot's extensive network.
Nalaka Amaratunga, CEO of Destination Management Sector and Senior Vice President at John Keells Holdings PLC, remarked, "The launch of FitsAir's direct Ahmedabad-Colombo service marks a key milestone in bolstering tourism ties between India and Sri Lanka." He emphasised the importance of engaging with the Gujarat market, a significant outbound travel market.
Prabhakar Kamat, Business Head at Red Dot Representations, expressed enthusiasm about the partnership, stating, "With the launch of Fits Air’s direct flights from Ahmedabad, we see a tremendous opportunity to further grow tourism from Gujarat." The collaboration aims to make Sri Lanka more accessible and provide unforgettable travel experiences for Indian travellers.
This initiative is set to strengthen tourism ties between Gujarat and Sri Lanka, creating new opportunities for the travel trade and delivering exceptional experiences for Indian travellers
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