Wyndham Hotels and Resorts has announced a robust expansion across Europe, the Middle East, Eurasia, and Africa (EMEA) in the first half of 2026. The company signed 25 new hotels and opened 13, reinforcing its presence in key travel markets such as Türkiye, India, and Central Asia.

Wyndham's strategic growth is driven by increasing demand for experience-led travel and internationally recognised hotel brands. The company now operates over 750 hotels in EMEA, with more than 99,000 rooms, highlighting the region's importance for sustainable growth. Dimitris Manikis, President of Wyndham Hotels and Resorts EMEA, noted, "The momentum we've seen in the first half of the year reflects the strength of those underlying market fundamentals."

Türkiye remains a focal point for Wyndham, with numerous openings across various segments, including business hubs and resort destinations. Notable additions include TRYP by Wyndham Istanbul Maltepe and Ramada Encore by Wyndham Midyat. This expansion strategy aims to cater to diverse travel demands, from corporate to cultural tourism.

In Europe and the CIS, Wyndham continues to strengthen its footprint with openings like Wyndham Grand Carvoeiro Algarve in Portugal and Ramada Plaza by Wyndham Tashkent in Uzbekistan. The company is also expanding in India, with new signings in high-growth destinations such as Vrindavan and Jaipur.

Wyndham's expansion is supported by The Wyndham Advantage, a platform offering marketing, technology, and operational support to maximise hotel performance. This growth strategy positions Wyndham to capture emerging opportunities in the dynamic EMEA hospitality market

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