Emirates, in collaboration with Kuoni Tumlare, recently hosted a group of travel partners from Singapore on a four-day familiarisation trip to Dubai. The initiative aimed to enhance the partners' understanding of Dubai's unique offerings, enabling them to better promote the destination to Singaporean travellers.
The trip featured representatives from leading Singapore travel agencies and tour operators, providing them with the opportunity to explore Dubai's diverse attractions, cultural heritage, and renowned hospitality. Participants visited iconic sites such as Dubai Marina, Palm Jumeirah, and the Burj Khalifa, experiencing the city's blend of modern architecture and cultural landmarks.
A highlight of the programme was an exclusive visit to the Emirates Crew Training Centre, where participants gained insight into the airline's training programmes and operational excellence. Rashed Alfajeer, Emirates' Country Manager for Singapore and Brunei, emphasised the importance of the Singapore market, stating, "Through this familiarisation trip, we aim to deepen our engagement with the market and build on the strong momentum in travel between Singapore and Dubai."
The itinerary also included a full-day excursion to Abu Dhabi, featuring visits to the Sheikh Zayed Grand Mosque and Qasr Al Watan Presidential Palace. Reto Kaufmann, Chief Marketing Officer at Kuoni Tumlare, noted, "Dubai continues to resonate strongly with Singapore travellers, offering a unique blend of modern attractions and rich cultural heritage."
Emirates currently operates four daily flights between Singapore and Dubai, enhancing connectivity for travellers and offering greater choice across its global network
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