Kempinski Hotels has launched its new Experience Real Access (E.R.A.s) initiative at the Hotel Vier Jahreszeiten Kempinski Munich, marking a significant shift in luxury hospitality. This innovative concept offers guests immersive, story-driven experiences that delve into the culture and history of Munich, guided by local experts known as Resident Curators.
The E.R.A.s initiative is designed to take guests beyond the traditional hotel experience, offering unique access to the city's hidden gems and untold stories. The Munich launch features three distinct experiences: The Royalty Era, The Craftsmanship Era, and The Regenerative Era. Each offers exclusive activities, such as a helicopter flight over Bavaria's royal castles with historians from the Wittelsbach dynasty, a porcelain painting masterclass at Nymphenburg Palace, and a guided cold plunge into the Eisbach canal.
Barbara Muckermann, CEO of Kempinski, emphasised the brand's commitment to transforming the hotel into a gateway to the city, stating, “We don't book our guests a tour. We hand them the keys to the city.” This approach aims to redefine luxury by providing guests with unparalleled access to local culture and experiences.
Following the Munich debut, Kempinski plans to expand the E.R.A.s concept across its portfolio, with the Augustine Hotel Prague set to introduce its own experiences next year. This expansion underscores Kempinski's dedication to curating unique and meaningful guest experiences, reinforcing its historic role as the Curator of the Good Life
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