A Virgin Australia Boeing 737-8FE takes off from Melbourne on September 7th 2024.Virgin Australia has been announced as the new Domestic Airline Partner for the Australian Travel Industry Association (ATIA), a collaboration set to bolster the association's advocacy and member events nationwide. This partnership is particularly significant for the travel industry's premier weekend, Beyond Borders and the National Travel Industry Awards (NTIA), where industry leaders gather to discuss trends and celebrate achievements.
During Beyond Borders on 9 October, Virgin Australia will host the Virgin Australia Lounge at the Melbourne Convention Centre, offering delegates a space to network and conduct business. Additionally, the airline will serve as the Master of Ceremonies Sponsor for the NTIA Gala Dinner at the Palladium, Crown Melbourne, on 10 October 2026, which honours excellence in the Australian travel industry.
Virgin Australia's General Manager of Sales, Darren McDermott, expressed pride in the partnership, stating, “Virgin Australia is proud to strengthen our partnership with the Australian Travel Industry Association as its Domestic Airline Partner and to once again support the National Travel Industry Awards as MC Sponsor.”
ATIA CEO Dean Long highlighted the value of Virgin Australia's involvement, noting, “Virgin Australia’s support helps strengthen those industry connections through ATIA’s major events and member platforms.”
The partnership underscores Virgin Australia's commitment to supporting the travel industry and enhancing the experiences of its members and customers.
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