Accor and sbe unveil first Mondrian hotel in Asia in coolest district of K-pop city

TD Editor

Accor, a world-leading augmented hospitality group, and sbe, the leading international hospitality group that develops, manages and operates award-winning brands, have announced the first Mondrian hotel in Asia Pacific. Mondrian Seoul Itaewon, which is being developed in partnership with Yojin Construction & Engineering, marks the fifth property in the Mondrian portfolio.

With new hotels slated for Bordeaux and Cannes next year, the Mondrian brand expects to grow its lifestyle hotel portfolio to approximately 15 properties by 2022. Together, Mondrian Seoul Itaewon, Mondrian Bordeaux and Mondrian Cannes represent the continued strong expansion of the brand’s international footprint and award-winning restaurants and lounges in collaboration with sbe partner Accor, including soon-to-be announced Mondrian properties in Australia, the Dominican Republic, Germany, Puerto Rico, Singapore and Vietnam.

Located in the internationally diverse district of Itaewon, the Mondrian will present an immersive lifestyle destination with bold design, colourful art and seductive restaurant and nightlife offerings. “We are proud to introduce the first Mondrian in Asia Pacific together with our partner sbe,” said Michael Issenberg, chairman and CEO of Accor Asia Pacific. “The Mondrian brand captivates the energy of Seoul with its creativity, revolutionary design and exciting bars and restaurants. Seoul is one of Asia’s most dynamic cities and is renowned for its colourful K-pop scene and fashion-forward vision, while remaining deeply rooted in culture and tradition. The opening here will provide a complete lifestyle hotel experience in the heart of Seoul’s most vibrant district.”

Boasting 296 guestrooms, the hotel features a range of dining and leisure spaces that are unlike anything Seoul has seen before. The outdoor pool features a spacious viewing deck overlooking the city, while Altitude pool bar offers a range of exotic cocktails, mocktails and fine wines with casual bites. Mondrian also brings Asia’s first Cleo restaurant to the lobby, delivering the brand’s famous blend of Miami vibes and Mediterranean cuisine.

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