Accor has announced a new strategic partnership between its new lifestyle loyalty programme, ALL- Accor Live Limitless and South East Asia’s super app, Grab. The deal brings together two of the biggest names in hospitality and technology to give members access to rewards and benefits including the ability to transfer points across programmes and make travel more seamless.
ALL offers members access to a holistic ecosystem of experiences across hotels, bars and restaurants, nightclubs, sporting events, entertainment, food festivals and more. The pact means GrabRewards members can already use their points to access ‘money can’t buy’ experiences through Accor’s 39 brands, and ALL members will soon be able to redeem their points for GrabRewards partner benefits.
Michael Issenberg, chairman and CEO of Accor Asia Pacific said: “GrabRewards is the perfect partner for ALL, especially in South East Asia, where both companies have a strong and fast-growing presence. This strategic partnership will help Grab’s 32 million users to utilise their rewards points at Accor hotels and resorts, restaurants and bars and to access a wide range of lifestyle experiences.”