AccorHotels launches Star Wins agent incentive

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AccorHotels has launched a new nationwide campaign targeting UK agents and planners aiming to increase the number of meeting and event bookings made throughout 2017 with prizes including a luxury trip for two to Phuket, Thailand. Accor

The new themed campaign kicked off on the 22nd March with the UK Global & National sales team and sales colleagues from various UK hotels visiting more than 150 of their key M&E partners around the country.

The team will be dressed as their favourite Star Wars characters and agents will be given the opportunity to sign up to the campaign and win some spot prizes including weekend breaks and virtual reality glasses.

Each month clients can earn themselves some “out of this world” experiences. Prizes include the chance to “name your own star”, theatre tickets to see the latest sci-fi film and visits to planetariums and science museums with stays in AccorHotels hotels around the country.

Dana Lewis, director of Meetings, Events & Leisure, AccorHotels UK & Ireland commented: “Every year the team pick a new campaign theme. The forthcoming launch of the latest Star Wars film as well as a fantastic new Star Wars exhibition in London gave us a fun and exciting way of interacting with clients. The campaign also enables us to promote our brands and hopefully drive awareness, build relationships and of course win more business.”

“Our campaigns allow us to build great relationships in the run up to our grand finale in December where we announce the winner of the holiday to Phuket. Between now and then, the team have a variety of events taking place around the country including pop-up cinema evenings and our own London launch night at the brand new Novotel Canary Wharf, which takes place on the 6th April at their spectacular 39th floor bar Bokan.”

How Star Wins works:

         Book and confirm a meeting or event at a participating AccorHotels hotel between 24th February 2017 and 24th November 2017 to take place before 31st January 2018 and you’ll have a chance to enter the prize draw.

         Once the meeting is confirmed, visit to register and enter the prize draw

         For every £500/€500 spent at economy hotels (excluding ibis Budget) and £1,000/€1,000 spent at mid-scale and luxury properties, agents are granted a “Star” and entered into a monthly prize draw

         Once five stars have been amassed, agents will be given one entry  into  the grand prize draw to win the ultimate prize of a holiday to Phuket Thailand including  economy flights and 5 nights accommodation at the luxury Pullman Phuket Arcadia Naithon Beach in Thailand

         All meeting bookings will be verified with the individual hotel to confirm validity before prize draw entries are confirmed

AccorHotels offers clients a multitude of hotels around the world located in the heart of major cities, business districts and tourist destinations. The group’s hotel brands range from luxury to economy and include Raffles, Fairmont Sofitel, Pullman, Mercure, MGallery by Sofitel, Novotel and Ibis.

For more information and to enter the prize draw, please visit

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