Accor has continued to expand its portfolio of hotels and resorts in Indonesia with the signing of a new ibis Styles hotel in BSD City, the rapidly emerging urban center in Greater Jakarta. Scheduled to open its doors in the second quarter of 2024, ibis Styles Serpong BSD will be located just 15 minutes drive from Indonesia’s largest convention center and surrounded by major business, retail, and lifestyle centers. Downtown Jakarta and Soekarno-Hatta International Airport are less than an hour’s drive away.
This brand-new, design-led economy hotel will feature unique, creative, and playful interiors and international facilities for business, leisure, and events. The 165 comfortable and stylish rooms will be fitted with the brand’s signature Sweetbed by ibis Styles™ to ensure a great night’s sleep, plus complimentary Wi-Fi and multimedia connectivity. A selection of suites will be available for guests seeking a little more space, including families.
This striking 12-storey hotel will be a hub for meetings and events, with a grand ballroom that can host up to 600 guests for corporate conferences and social occasions, supported by breakout meeting rooms and audio-visual technology. The all-day restaurant will be a bright and inviting setting for breakfast, lunch, and dinner, and the lounge will offer refreshments throughout the day and after dark. Guests can chill out at the swimming pool or work out at the fitness center, and children can make a splash in the kids pool.
The design concept will be inspired by Indonesia’s weaving industry and the yarn’s journey from the factory to the store – brought to life by the property’s fabrics and soft furnishings. Owned by PT. Graha Bangun Karya, which rose to prominence in the garment industry, ibis Styles Serpong BSD will be fully managed by Accor.
“Indonesia is an important market for Accor, so we are delighted to collaborate with PT. Graha Bangun Karya on this exciting project. ibis Styles, with its blend of creative design and international amenities, is playing a key role in the growth of our Indonesian portfolio. As BSD City continues to expand and new businesses and residents flock to the area, we are confident that ibis Styles Serpong BSD will become a popular option for guests and meeting planners alike,” said Garth Simmons, chief executive officer of Accor, Southeast Asia, Japan, and South Korea.
“We are thrilled to be working with Accor to bring the ibis Styles brand to BSD City. We believe that by combining our company’s local heritage with Accor’s elevated brand standards, management expertise, and extensive support services, this hotel will create a compelling new option for the city’s growing number of visitors. Furthermore, our hotel has a millennial and modern concept,” said Suryadi Sasmita, owner.
BSD City is a planned city that was first developed in the 1990s. It has grown into a major urban area, home to business parks, residences, retail malls, lifestyle centers, medical facilities, schools, and universities. Indonesia Convention Exhibition (ICE) BSD City is Indonesia’s largest conference center and attracts major international events.
Accor is one of the leading hospitality companies in Indonesia with over 130 hotels and a healthy pipeline of over 50 projects across the country. ibis Styles Serpong BSD joins a growing collection of more than 20 ibis Styles locations across the country.