Adele boosts Sydney hotel sector

TD Guest Writer

Guest Writers are not employed, compensated or governed by TD, opinions and statements are from the specific writer directly

Adele appeared in Sydney on 10-11 March
Adele appeared in Sydney on 10-11 March

Sydney’s hotel sector continued to perform strongly in March 2017, as Adele’s Australian tour helped push citywide occupancy over the 90% mark.

According to the latest data from STR, demand for hotel rooms in Australia’s largest city increased 7.1% last month, which allowed the city’s average occupancy level to rise 2.8% to 91.2% – the highest for any March in Sydney since 1996.

Sydney’s average daily rate (ADR) climbed 5.8% to AU$242.92 (approx. US$182), and revenue per available room (revPAR) jumped 8.8% to AU$221.55.

STR noted that Sydney’s hotels were boosted by Adele’s arrival in the city on 10-11 March. On the second day, occupancy in Sydney surged to 98.1% and ADR reached AU$288.91.
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