Digital travel platform Agoda has teamed up with the Taiwan Tourism Administration (TTA) to launch a destination marketing campaign aimed at enhancing Taiwan's appeal as a top travel destination in Asia.
Running from July to December 2026, the campaign targets travellers from Singapore, Hong Kong, Japan, and South Korea, utilising Agoda's digital infrastructure to reach millions at key decision-making moments.
The collaboration underscores a shared commitment to aligning destination marketing goals with Agoda's expertise in traveller acquisition and engagement. Paul Shih, Singapore Office Director at TTA, expressed that the partnership aims to highlight Taiwan's diverse regions, local festivals, and quality hospitality to international visitors. "Through this campaign, we hope more travellers will discover Taiwan and be inspired to visit and experience the beauty of Taiwan," Shih stated.
Damien Pfirsch, Chief Commercial Officer at Agoda, emphasised the importance of the partnership in promoting Taiwan's tourism growth. "We are proud to work with the Taiwan Tourism Administration to leverage Agoda's platform reach and digital marketing capabilities to promote the destination to travellers in the region," Pfirsch said.
A key aspect of the initiative is promoting responsible tourism practices and quality tourism supply, helping travellers make informed decisions about Taiwan's offerings. This campaign highlights Agoda's role as a valued partner for tourism authorities aiming to expand their global reach. Travellers can explore featured properties and exclusive deals on Agoda's website
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