Destination marketing
Foreign tourists flock to UK royal sites as domestic monarchist support dips
Britain’s monarchy may inspire a more complicated debate at home, but overseas it remains one of the country’s most recognisable
Abu Dhabi waives visa fees for Indian tourists as Gulf travel competition heats up
Abu Dhabi is offering complimentary UAE entry visas to Indian tourists booking through participating travel partners, sharpening its push into
Asia’s pop culture boom drives multi-billion dollar windfall as regional economies embrace fan tourism
It goes without saying that Asia has become the epicentre for global pop culture tourism as its music and IP exports draw the world in.
Klook renews partnership with Korea Tourism Organisation
Klook renews partnership with Korea Tourism Organisation
Japan rural tourism surges as prefectures leverage mascot IPs to combat overtourism
If there is any country that has optimised its use of truly unique intellectual property (IP) entities in its destination marketing, it’s Japan.
Philippine tourism struggles to rebound amid branding shifts and poor infrastructure
The Philippines continues to struggle when it comes to boosting arrival numbers and ensuring that foreign travellers come back for another trip.
Norway targets US travellers as Haaland’s World Cup run sparks tourism surge
Norway’s memorable run at the 2026 FIFA World Cup did more than deliver a sporting breakthrough. It gave the country
Vancouver eyes long-term benefits from FIFA World Cup 2026
The conclusion of the FIFA World Cup 2026 in Vancouver, marked by Switzerland's victory, signals the start of a new chapter for the city as it seeks to transform the event's success into sustained tourism and economic development.
Agoda and Taiwan Tourism launch travel campaign
Digital travel platform Agoda has teamed up with the Taiwan Tourism Administration (TTA) to launch a destination marketing campaign aimed at enhancing Taiwan's appeal as a top travel destination in Asia.
Travel brands pivot to offline marketing as Australia cracks down on youth social media
Australia’s tougher social media rules for children under 16 may look like a technology story, but the travel industry should
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- Sen Soon Mun of Horwath HTL: Malaysia must raise service standards
- Tourism Solutions International’s Eric Levy: Measure success through consistent, high-quality tourism experience
- Cornerstone International Group’s Florian Kittler: Future of hospitality depends on people, purpose, smarter technology
- Travellers face mounting payment delays as banks tighten automated fraud controls
- Luxury cruise fares face upward pressure as U.S.-Iran war forces African detours
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