Destination marketing
Travellers flock to Asia’s secondary cities as regional capitals face overcrowding
Today, a quiet revolution is underway: Asia’s secondary cities are transforming from mere stopovers into main events, fundamentally altering how, where, and why travellers navigate the region.
Tourism boards overhaul marketing plans as climate change threatens local travel
In a world now facing the consequences of climate change, destination marketing organisations (DMOs) are facing a structural shift.
Indonesia invites South Koreans to ‘Go Beyond Ordinary’
Indonesia invites South Koreans to 'Go Beyond Ordinary'
Asia travel demand surges as destination marketers struggle with 5 critical strategy traps
Navigating Asia requires a nuanced understanding of its vast cultural diversity, distinct digital ecosystems, and varying levels of infrastructural maturity; however, treating this vibrant territory as a uniform market remains a critical error.
Malaysia looks beyond Kuala Lumpur as regional destinations step up MICE ambitions
Sabah and Sarawak are strengthening their business events propositions as Malaysia seeks to spread international meetings and incentives beyond its
US destinations roll out deals as Canadian travel drops over political tension
US destinations are rolling out discounts, Canadian-dollar deals and a fresh round of travel trade engagement as they try
Malaysia pushes for larger event market share as regional rivals tighten grip
Industry leaders say stronger destination marketing, air access and a strategic events calendar will be critical as Malaysia competes
Malaysia targets global event market as hospitality and convention bureaus unite
New initiative brings Marriott International Malaysia, convention bureaus and industry stakeholders together as Malaysia looks to win more international Meetings,
Foreign tourists flock to UK royal sites as domestic monarchist support dips
Britain’s monarchy may inspire a more complicated debate at home, but overseas it remains one of the country’s most recognisable
Abu Dhabi waives visa fees for Indian tourists as Gulf travel competition heats up
Abu Dhabi is offering complimentary UAE entry visas to Indian tourists booking through participating travel partners, sharpening its push into
Asia’s pop culture boom drives multi-billion dollar windfall as regional economies embrace fan tourism
It goes without saying that Asia has become the epicentre for global pop culture tourism as its music and IP exports draw the world in.
Klook renews partnership with Korea Tourism Organisation
Klook renews partnership with Korea Tourism Organisation
Japan rural tourism surges as prefectures leverage mascot IPs to combat overtourism
If there is any country that has optimised its use of truly unique intellectual property (IP) entities in its destination marketing, it’s Japan.
Philippine tourism struggles to rebound amid branding shifts and poor infrastructure
The Philippines continues to struggle when it comes to boosting arrival numbers and ensuring that foreign travellers come back for another trip.
Norway targets US travellers as Haaland’s World Cup run sparks tourism surge
Norway’s memorable run at the 2026 FIFA World Cup did more than deliver a sporting breakthrough. It gave the country
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